The Blu-ray Disc Association European Promotions Committee (BDA) has announced that sales have reached two million units in Europe. While this may not come as a surprise to those following the exploits of the format, it is a bit sudden considering Blu-ray discs have just recently broken the one million mark in the said region. For more information, be sure to check out the full article.

After hearing claims by the HD DVD Promotion Group that HD DVD's attach rate in movies were significantly higher than Blu-ray's, Blu-ray Disc Association chairman Frank Simonis reacts, saying that it was a "gross manipulation of numbers," and that it was far from the truth. Read more about it in the full article!

The HD-DVD group has earlier announced positive signs coming from the European front of the high-definition format war where it says that its stand-alone HD-DVD players are outselling Sony's Blu-ray players on a three-to-one scale.

The data, the group says, comes from research firm GfK and covers countries Italy, Spain, France, Switzerland, and Germany. The numbers included all current HD-DVD players stacked up against players outside of the Sony PlayStation 3 console which is also capable of playing Blu-ray movies.

The group, however, made it clear that Blu-ray discs are still outselling HD-DVDs in the same region and declined to comment on whether or not the format is losing money in the United States and other markets around the world.

Comparisons have already been drawn between this format war and the rivalry between the Betamax and the VHS formats from about three decades ago. Others have likened it to Netscape versus the Internet Explorer from back in the mid-90's.

The HD-DVD format has been in Europe significantly longer than Blu-ray. Its technology was developed by Toshiba and is capable of storing more data than its predecessor, the DVD format. It can also play videos at a higher resolution and is touted to have better audio output than recent storage media.

The Blu-ray camp is led by Sony and is backed by other biggies such as Apple and Samsung. It also plays HD videos but can store information on a bigger level and is said to sport more features. The price point for Blu-ray, however, is steeper than that of its sole rival.