Someone has finally stepped up to challenge Samsung's claim on the title of world's thinnest LCD, and that someone is... Samsung?

As it turns out, subsidiary Samsung SDI has announced that it has bested its parent company's shortly-held record by a few millimeters. According to The Korea Times, Samsung SDI's LCD comes in at a mere 0.74 millimeters thick, more than enough to push Samsung Electronics' 0.82 mm thick LCD down to second place.

Samsung SDI's new record holder is still in prototype form, and still has a ways to go before it actually finds its way onto phones. The company has already announced that it will make an appearance on their "next-generation phones."

Right now, though, consumers can expect to see Samsung's thicker-yet-still-really-thin 1.9 mm LCD, which will be going into mass production before it winds up on the new Ultra Edition II handsets this spring.