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In an interview, Microsoft's Corporate Vice President and Chief XNA Architect J Allard takes a look at the general overview of how the company is doing so far and its future plans for their many products and services.
The "Xbox guy" stressed that his job relied on a lot of "patient passion". Allard says that he dreams of taking ideas that are mostly outdated and give it a new spin. He says that their focus on the music industry especially needs more frequent attention if they hope to gain any growth on the different products and services they've been coming up with.
He mentioned the Zune and the services Microsoft has planned for it. Don't expect to see a portable version of Halo on it, however. Like he said, they wanted to take things slow and see where this possible market will take them. Seeing how the iPod already has games running on it and the rather lukewarm response, they still have much to consider whether the Zune will be doing the same.
Speaking of Apple, he wasn't stingy on giving out good comments for their rival as well. While he considers the new iPhone's browser the coolest thing ever, he finds the iPhone's touch screen keyboard something a little tough to manage.
Other plans they have for the Zune is their continued policy of not allowing wireless song purchasing through the Internet. Due to practical reasons, they'll be sticking mostly to buying music for your Zune through the store or at the Zune Marketplace at best. Also, if you're thinking of maybe seeing a Zune phone some time in the future, he said that music will be their primary concern for the device for now.
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