Posted Jan 11, 2008 at 08:54AM by Isaac C. Listed in: Blu-ray, HD-DVD, News Tags: Ken Graffeo
Ó

Universal Re-Affirms HD DVD Support - Image 1


A lot hinges on the success of the format wars. Not least of this is the success of either the PlayStation 3 or the Xbox 360 as the winner of the format wars will stand to be the next standard format and will invariably get the majority of supporters.

Which is why when Paramount and Dreamworks decided to go HD DVD exclusive, it was an explosive bit of news. The same goes for when Warner Bros. decided to go Blu-ray exclusive. And now, Universal has announced its intention to remain HD DVD exclusive.

Universal's Ken Graffeo expressed before that the studio has no plans to support Blu-ray, but that didn't stop rumors from cropping up after Warner announced that it will go Blu-ray. Now Graffeo reasserts Universal's support for the HD DVD format:

Contrary to unsubstantiated rumors from unnamed sources, Universal's current plan is to continue to support the HD DVD format.


Graffeo is the executive vice president of HD strategic marketing for Universal Studios Home Entertainment as well as the co-president of the HD DVD Promotional Group.

A spokesperson for Universal also announced that the studio will be releasing new HD DVD titles soon. Looks like we'll still see a few developments before we'll see the end of the war.


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19 Comments


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   by [Vee] - 2008-01-11
 » haha

Thats fine. Just wait till they see the awful sells for Shrek on HD-DVD. Then they'll be mooovin!


   Re: xche78x - 2008-01-12
 » of course

no company would just turn their backs instantly if they have a multi-million dollar hd-dvd exclusivity contract still in effect.
they only have few options like, go down with hd-dvd until contact expires or demand a revokation of the contract due to poor sales/profit.

Bluray has a very large install base now and its only a matter of time before movie companies realizes the loss they are having being ignorant for confining itself to a single home HD format.
   by Ash735 - 2008-01-11
 » Stubborn

They just don't want to admit they've made the wrong choice, even though near enough every other company is now backing Blu-ray.

   by Manny151 - 2008-01-11
 » Mister Anderson!

You're just delaying the inevitable. HD DVD can't last much longer. All they are doing is buying time and costing the public money and causing confusion.

   by Acteon - 2008-01-11
 » Daft buggers

All they've done is show their ignorance of the market. Blu-Ray outsells HD-DVD 2-1, so they've proven that this is less about technical capability and what's best for the consumer (who has voted with their wallet) and more about political motives.

Hopefully they'll suffer financially as a result. I have no plans to support HD-DVD, and until their releases hit that format, it'll mean zero sales from me and most of the people I know.


   Re: SaintHobson - 2008-01-11
 » Spread the word

People who are not informed will only continue to buy HD-DVD products, so if you want to help in the struggle, just inform as many people as you can that Blu-Ray is the way to go.
   by Silver-Tiger - 2008-01-11
 » ..

I guarantee that by the end of the year 2008 HD DVD is completely shot down. This is not a fanboy comment, this is just reality.

   by Lifeline - 2008-01-11
 » At least..

They could do is go multi format like warner did before it went bluray exclusive, that way they can, for a short while, take advantage of both formats. When they start seeing bluray sales as their major seller they can then make their decision on what format to stick with.

Why they are still sticking with the HD DVD format as an exclusive is beyond me.

The same goes for paramount!

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   by Neko Kyu - 2008-01-11
 » psshh....

I still say they should have stuck with VHS... >.>;;

/totally kidding XD


   Re: Ricardodude - 2008-01-11
 » VHS?

What about Betamax??!!!
   by Demibeard - 2008-01-11
 » I guess.....

It's my horse, I'll flog it if I want to.

Shame really, let it die peacefully.

   by Justingraziano - 2008-01-11
 » Good, who need them anyway?

Good. We dont need those idiots using Blu-Ray. Let them stay on there Microsteal supported formats. They dont deserve the right to use Blu-Ray media.

   by shabghai360 - 2008-01-11
 » format wars

really I think Universal and some others are looking more to the future than really putting money into a product that may turn out to be short lived.
I agree that the HDDVD will not last long and these companies are not stupid. Its a short term bridge between the now and the evolving market.
Downloaded content, HD video quality on demand via streaming DRM management is improving. 500 gig home video centers with wireless music streaming to other rooms are becoming normal. People are spending more time at their PC and gaming consoles. The ability to come home kick back and then from a menu choose their form of entertainment is happening now and propelling the industry into new areas dictated by our changing lifestyles.
People in general are more connected via tech than at any other period and this is creating a new environment. We will no longer need to go to the store to find the latest or greatest as we can do it from our comfortable chair.
Already the Xbox regardless of format is showing how easy it is to play a game or to have a demo downloaded to play. This is just the tip of the iceberg and Sony will be doing the same. Look what Apple did with I-Tunes and how many other companies that 5 years ago said it was BS are now doing the same. Jeez, even Nokia have their own music store and as they have such a huge user base are developing their own games system where your phone is the console.
No format war there as they just don't give a rats tit about the HD DVD or Blu Ray as they know that the future is wired or wireless but not plastic discs.
That Blu Ray is better is not the point here, it is looking to see where money is invested to ensure minimum loss and maximum profit. Neither format will ever compete with Data via the internet when we consider cost and delivery. The internet is not going to go away as it is just gonna get bigger better and faster.
Whilst some may argue about this format war I regard the medium itself is already approaching the end of its life span. "The need for Speed" factor negates the use of Blu-Ray in my home as a storage medium as I love the speed of dumping 50 gig as data to an eternal drive in less than 15 minutes. (Using a raid system as storage these days is just so cheap)
As for games needing so much data on a disc, all I can say is that this proves that the delivery system is not as effective as it could be and that it is a mid term solution until the internet infrastructure can deliver speeds to the home that many government facilities and universities enjoy right now. 8 mbit or higher connections are not rare but still not common. This will change and in my opinion the supporters of HD DVD are well aware of this and are looking to the future rather than investing in a new spin on an older tech. After all it makes no difference to the data, data is stored read and delivered regardless of whether it is a disk, a drive, memory or the net.
Today is the 12th of January 2008.
By 2012 only 4 years from now I truly believe that games will be delivered via the net and that gamers will have online storage at the content providers of choice, be it PS3/4 or Xbox 360/720.
For film freaks it could be much sooner as already HD content is readily available.





   Re: Big Daddy - 2008-01-12
 » No Thanks

I don't see that happening any time soon until WiFi can reach current fiber optic speeds...or GB/sec. Along with that, it wouldn't make any sense if more hard drive space isn't available. With the current HD content that's out, you can fill 1TB worth of data relatively quickly.

There will not be a replacement for optical mediums as there will never be replacement for game interaction via controllers/keyboard and mouse.

   Re: Silver-Tiger - 2008-01-12
 » ....

I have to say that the comment of shabghai360 was the most intelligent comment I've read in the last weeks.

But i have to disagree with some things like "Big Daddy" and "the by" said:
As long WiFi isn't at a decent speed, it won't be much successful. Also to have a movie in the hand in form of a disc is for many people important. It's the feeling of "owning" the movie what counts. Even today, many people still don't have fast Internet connections.

And don't forget that the technical knowhow is still an issue. It sounds sad, but some people can't even insert a disc in a player. How should these people even be able to stream it over the web? And a BIG problem which i see is the portability.
Try taking a movie to your friend when it's on HDD. Sure, you can take your harddrive to your friend, but I don't want to risk my whole movie collection just because I want to watch it with my friend. Imagine it falls down:
HDD + dead.
Blu-Ray + if you're lucky, it doesn't even a scratch.
Or what is when you don't have the possibility to insert it in your friend's computer? ( be it because he hasn't SATA or be it your lack of knowhow).

   by Sam 91 424 - 2008-01-11
 » MS to blueray

MS is also saying they want to go to blueray if HD Fails well there *****ing retarded why wont they just start making something better than blueray and just make blueray fail and screw the ***** out of sony


   Re: ~~ - 2008-01-12
 » ~~

Because MS would fail at that too ?
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   by the by - 2008-01-12
 » @ shabghai360

first off, the bandwith all over the world is too low just now to stream HD content, and even if it was high enough, it will probably cost an arm and a leg to get say, 20 mb broadband, it costs me £20 a month for unlimited 4 mb internet just now so i dread to think how much more it would cost for an extra 16mb on top of that!

second thing is that i like the idea of having a medium in my hand rather than on a hard drive that could be deleted accidently! lol!

   by shabghai360 - 2008-01-12
 » further comments

Big Daddy
"There will not be a replacement for optical mediums as there will never be replacement for game interaction via controllers/keyboard and mouse."
interaction via controllers mice keyboards are not dependent upon optical medium.

Silver-Tiger
I understand your point about speed but wifi is an option. I use wifi for all of my computers and mobile gadgets in house but my 360 is using the standard RJ45 cabel connection.
For storage the interaction with drives these days has vastly improved. I can even buy an external Hard drive casing with slots for memory cards. As for price? I bought only yesterday a 4 Gigabyte micro drive for my Nokia N81 for 39€ In a couple of years 16gig micro chips are a reality.

by the by
"first off, the bandwith all over the world is too low"

What is true is that all over the world there are fast connections and slow.
I have been in Berlin at a hotel where speed was so slow I could cry and then in a village in the mountains Southern China where I got a continual 2mb data stream free in the hotel.
At home I use a simple ADSL connection and pay for 1mbit but I believe it has been upgraded to 2mbit as I hit speeds of 320 kb plus on downloads via wifi whilst my wife is also online with her own PC doing video chats with friends and family elsewhere in the world.
With wifi i have often hit speeds of over 500kb in some public areas. Try an exhibition center for a tech show and the open adhoc wifi networks are often able to give data speeds that are truly fast. When working at the Ifra Berlin during the preshow build I had a wifi download speed of 500kb plus which was wonderful as I had to access the office server for updates to DWG files
As for costs that can be a rip off but as other service providers offer more for less then the competition opens up. I pay now once per year 120€ for 24/7 connection with adsl.
The costs are actually quite low to implement as the infrastructure is in many parts of the world already in place.
Think about Europe several years ago when glass fibre was laid out everywhere at great expense only to be usurped by mobile communication and then by adsl.
In Holland we had extra costs applied for the tv license for the glass fibre cabel as it would be needed for tv??? BS as shortly therafter the satelite systems took over.
Tech often replaces tech faster than the market can react.
The fact is that today we can watch tv on our phones. If its a live football match you get it via a live data stream. OK its not HiDef but with the speed that the market is progressing it will be sooner than we think.
I have worked on so many tech shows over the years where chips are presented and often working product models but it then takes sometimes as long as 2 years for it to hit the market. 32gig compact flash today shown in Cannes by samsung 2005. TV on your 3GSM phone demonstrated by Qualcomm at the Barcelona 3GSM show in feb 2006.
regards to all of the above, thanx for your comments. My opinions may well be wrong but then thats what forums are for.



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