The Blu-ray Disc Association European Promotions
Committee (BDA) has announced that sales have reached two million units in Europe. Interestingly enough, this report comes in a scant two months after Blu-Ray Discs have broken the one million mark.
The BDA is obviously extremely proud of the success the Blu-Ray format
has been getting. However, the organization seems to have been
expecting it judging from their comparison between the DVD format and
Blu-Ray:
DVD-Video was first introduced into Western Europe in 1997, and the following year some 230,000 DVD players were installed and 2 million discs were sold through.
In comparison, Blu-ray Disc made its first tentative launch in Western Europe in 2006, and the following year some 3.2 million PlayStation 3 (PS3) consoles and 34,000 standalone players were installed, while 2.3 million Blu-ray discs sold through.
The organization based their claims on the report from the Media Control Gfk International which detailed that
Blu-ray movie sales are already up to 2.4 million. That's roughly 79% of the
high-definition movie discs consumers purchased in the year-to-date throughout Europe.
